Proposal and Concept Idea 1

Theme of focus: Curiosity

Objective:

To create an interactive installation project that expresses the act of curiosity in human.

To encourage people to experience the unique culture in language that is in MMU.

To create an installation project that raise the curiosity level of a person in knowing the language culture in MMU.

Target Audience:

Group of people at the age of 18- 25. (Young adults) – They are more active and adventurous, outgoing, live out their live to the maximum.

Issue:

People at the age of 18-25 are very active in life. They are daring enough to go and experience things that they are interested with or curious about. Hence, creating an installation that raise the curiosity level in knowing the language culture in MMU will be something fresh and new that would easily allow people to see the uniqueness of this university. Choosing the culture in language as a topic to discuss is much interesting as language is what we use every day, regardless of our nationality. Here in MMU, we have multi-racial people who speak different languages. Hence, in order to know how unique MMU is as compared to other university, this would easily be the first and effective choice of focus as it is how it shapes the learning culture in MMU as well. Through this installation, people are able to know what kinds of student are there in MMU and their background, by listening to the language they speak. Beside, this may also allow people to have a rough idea of their background and beliefs.  With this, MMU is being promoted and advertised to the people out there.

User task:

User walk up the stairs  as usual but this time, as user steps on the steps, there will by sound playing- sound of human speaking. Each step will play different sound by different people speaking in different language of saying “Welcome to Multimedia University”. And there will be lights at the side of each step that will be blinking as the sound play according to what the speaker said.

Description:

This installation is a staircase that when user steps on the steps, there will be sound of human speaking in a certain language played and lights blinking at the side as the sound plays. This is to indicate that as if the sound comes out from the light as the light responds to user stepping on the step. It creates a certain sense of curiosity in user to know what will it be to the next step and all and eventually, it allows user to walk up the stairs instead of using the lift of the building. It also expresses a warm welcome invitation to user as user walk up the stairs because of the sound they heard from the installation.